Google Acquires Zagat Restaurant Ratings Firm

Submitted by Anthony Onaf

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Google announced that it has purchased restaurant ratings business Zagat. The move is seen as an intensification of the internet giant’s campaign in the local reviews and advertising market. Google aims to combine Zagat’s consumer-centered reviews with its search and mapping solutions. The strategy is part of a broader push into the expanding online local services market.  Yelp and OpenTable are some of the successful companies in this market.


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